Smart business move, my ass. I am officially refusing to support this movie. I’ve seen the original and I loved how the female protagonist wasn’t sexualized for no reason. But UGH the US version isnt even out yet and I’m already pissed off.
The U.S. movie version of the Swedish movie version of the massive bestselling book The Girl With the Dragon Tattoo will be advertised with … boobs. The new movie poster, featuring a topless Lisbeth Salander’s pierced nipples, is a far cry from author Stieg Larsson’s original book, published in Swedish as Men Who Hate Women. Now Larsson is dead, Columbia Pictures and director David Fincher appear intent on upping the skin-quotient for the American audience.
Doubtless this is a smart business move. Sex does indeed sell. Still, it says something rather depressing about how studios believe fans respond to advertising. This, after all, is a grim, brooding tale about violence toward women that is supposed to appall you, not turn you on.
It’s also a little unnecessary. Tattoo has been such a massive phenomenon in the U.S. — it’s difficult to board a plane without seeing at least one passenger with her head inside Larsson’s books — that the poster will make only a marginal difference to the film’s fortunes.